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The Guideline Public Company Method (Market Approach) - by Gary Trugman (Webinar Replay)


Join us for an engaging and informative workshop, titled "Guideline Public Company Method – It’s More Difficult Than You Think!" hosted by the esteemed Business Valuation Institute UK (BVIUK) Expert, Gary Trugman.


This exclusive event took place on 13 December 2023 at 6 pm BST / 1 pm EST.


During the workshop, Gary Trugman delves into the intricacies of the guideline public company method, shedding light on its complexities and exploring the nuances that make it more challenging than meets the eye. Gain valuable insights and enhance your understanding of this essential valuation approach as Gary shares his wealth of expertise and experience.


Key topics covered in this webinar include:


What is the guideline public company method? Explore the fundamentals of this widely used valuation technique and understand its significance in determining the value of a business.

Finding guideline public companies. Discover effective strategies for identifying suitable guideline public companies and selecting appropriate comparables for accurate valuation analysis.

The analysis required to get to the correct multiplesLearn the essential steps involved in conducting a comprehensive analysis to derive accurate multiples for valuation purposes.


How to adjust for size and growth? Understand the crucial aspects of adjusting valuation multiples to account for differences in company size and growth potential.


How do you know if your result is correct? Gain valuable insights into the validation and verification methods employed to ensure the accuracy and reliability of your valuation results.



Gary R. Trugman, CPA/ABV, FASA, MVS is the President of Trugman Valuation Associates, Inc. Associates Inc., a business valuation and economic damages firm with offices in Florida. He is a Certified Public Accountant, licensed in Florida, and is designated as an Accredited Business Valuer by the Association of International Certified Professional Accountants (AICPA) and a Fellow Accredited Senior Appraiser in Business Valuation by The American Society of Appraisers ASA . Gary has a master’s degree in Valuation Sciences from LINDENWOOD COLLEGE. Gary has been very active with numerous committees of various accounting and valuation professional organizations. He has authored a textbook entitled Understanding Business Valuation, now published by Business Valuation Resources, LLC (6th ed.), has coauthored several other textbooks, has authored educational courses for several organizations and has authored articles in various publications. Gary has served on the faculty of the The National Judicial College and has testified throughout the country in both Federal and state courts. He lectures and teaches business valuation topics all over the country for various organisations.

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